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Kirill So

About

I've spent the last decade building products at startups and scale-ups across three continents. Most of that time was spent figuring out what users actually need versus what they say they want.

Born in the USSR, raised in the Czech Republic, I've since called Germany, the UK, the US, Australia, and Singapore home. Each place taught me something different about how people live and work.

Why do some products feel inevitable while others feel forced? Why do some teams build magic while others build meetings? These questions keep me curious.
Currently

Building Epigraf, a human-centric product studio, after leaving my role as Principal PM at Delivery Hero. Living between places with my wife Sarah.

Writing more consistently, building with AI tools daily, and staying active through weightlifting, tennis, and walking.

Timeline
2024

Left Delivery Hero after shipping growth features that drove millions in revenue. Got married. Started this sabbatical.

2022

Joined Delivery Hero as Principal PM. Shipped growth features across 50+ countries. Scale changes how you think about tradeoffs.

2020

Joined Antler to work on ML tooling. Learned about VC economics and intrinsic motivation.

2018

Moved to Singapore. Worked on fraud detection using blockchain and external data at SEA's largest C2C marketplace.

2015

Joined Remerge at 10 people. Left at 100. True 0-to-1 startup experience.

2014

Started a mobile UA agency. Hit $30k MRR in month one. Bank shut it down a year later. First taste of digital nomad life in Thailand.

2012

Moved to Berlin during the startup boom. Joined a venture studio and watched mobile overtake web from front-row seats.

2011

First startup. Copied a US business model. Printed business cards before finding customers. Learned the hard way.

2010

First job at a private equity fund . Helped raise $200m for renewable energy projects in CEE.

Interests
01

Building

Building software since 2012. Proponent of the builder's mindset . Currently focused on web development and AI tooling.

02

Design

Believe design is an underrated moat. Inspired by Linear's philosophy of raising the bar .

03

Communities

Obsessed with French Salons as "raves for the intellect." Exploring how to fix loneliness and create third places.

04

Calm companies

Invested in Calm Company Fund . Interested in software value investing.

Principles
  • Living a calm and examined life
  • Beginner's mind, tiny experiments
  • Mastery through lifelong learning
  • Non-conformity, quietly hungry
  • Embracing your own path
Investments
Private Calm Company Fund Replit
Public $VWRA $U $SE
Influences