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A review of 2021 and a letter to myself in terms of learnings, progress and what future holds for the next chunk of the journey.
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An irregular digest about experiments with 2-3 interwebz bookmarks.
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Things I do
Discovery
Validation and hypothesis testing via rapid experiments
Product
Planning, orchestration and execution of product strategy
Growth
Acquisition, activation, retention and LTV boost of customers
Go-to-market
Product launch and extension to target customers and geos
Automation
Automation of workflows for tedious and repeatable tasks
MVP
Scoping, creation and deployment of lean prototypes
Clients I worked with
Blog
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A clone of a Google website that is built with Next.js, Tailwind, Google Search API, Hero Icons and hosted on Vercel. The purpose was to practice and test external API fetching and styling the results.- Published on
App retargeting introduced a new way how to reengage users in mobile apps which was not previously easy. In this article I briefly outline how it compares with user acquisition, various segmentation options and benefits.