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Kirill So

Kirill So

Product Manager & Builder

Hands-on product manager with 14 years of experience in B2C & B2B, from seed-stage startups to post-IPO organizations in adtech, fintech, marketplaces, private equity, & renewable energy. In my free time, I build products, always learning & cultivating a beginner's mind.

Experience

Founder

Epigraf · Remote

2025 — Present
  • Building human-centric products with AI-powered development workflows
  • Keepsake — preserve family memories. Accepted to Iterative validation sprint with $10k grant, collected 100 beta sign-ups pre-launch. Using LLMs for transcoding and transcription of video and audio
  • CitizenTrail — one-stop shop for immigration data. Orchestrating scraping pipelines with LLMs for data extraction and schema normalization from public government sources

Principal Product Manager (M2 / IC5)

Delivery Hero · Berlin / Remote

2022 — 2025
  • Shipped a 0-to-1 API gateway infrastructure product that orchestrates incentive-related data and drives platform profitability across 21 markets in Europe and APAC
  • Shaped and executed a product roadmap for 2 teams of 20 engineers
  • Centralized architecture that resolved UX inconsistencies in 21 countries, affecting 50m+ users and saving 50 hours/month in engineering capacity
  • Launched a high-value actions initiative to lift acquisition, reactivation, and subscription metrics, on track to generate $100m/year in incremental GMV
  • Built a new incentive component that produced $16.5m in GMV uplift

Product Manager, Growth

Standard Chartered, Ventures · Singapore

2020 — 2022
  • Grew a consumer-facing mobile app to 100k MAU in 12 months via 3rd party integrations, SDKs, partnerships & cross-sell channels

Entrepreneur

Antler · Singapore

2019 — 2020
  • Took part in a venture studio program and disproved the hypothesis that aimed to improve the efficacy of deploying machine learning models in production

Product & Venture Lead

Carousell · Singapore

2018 — 2019
  • Collaborated with founders on a decentralized identity platform aimed at fraud prevention
  • Built the MVP, secured 30+ data partnerships

Director, Business Development

Remerge · Berlin

2015 — 2018
  • Delivered over $50m in advertising budgets
  • Closed strategic accounts while working closely with cross-functional teams and leadership

Business Development Manager

IONIQ Group · Berlin

2012 — 2015
  • Acquired and managed a sales pipeline of $1m+
  • Worked with game publishers, advertising networks, entertainment and media outlets, and TV stations

Analyst, Private Equity

EnerCap Capital Partners · Prague

2010 — 2012
  • Supported partners in raising $450m+ debt financing for renewable energy projects
  • Projects provided electricity to 200,000 households and saved 130,000 tonnes of CO2 p.a.
Tech

Fundamentals

HTMLCSSJavaScriptTypeScriptSQL

Frameworks

SvelteSvelteKitAstro

Design

FigmaProcreateWebflowFramer

Analytics

Google AnalyticsAdjustAppsFlyer

Other

Facebook AdsGoogle AdsApple Search AdsSEOASO
Projects
Keepsake

Preserve your family memories

SchwiftyVerse

Save GIFs on a blockchain

Panic theme

Make Logseq pretty

The Early Adopter

Discover digital products

Education

Bachelor's in Communications & Media Studies

Jan Amos Komensky University

2007 — 2010

Courses & Programs

  • Mastering Product Management
  • Experimentation & Testing
  • Finding Product-Market Fit
  • Software Engineering
  • Cybersecurity
  • Public Speaking